5 Ways Effective Home Staging Helps Gain a Larger ROI
1635 W Belmont Unit 619 Listed by Nancy Tassone
In 2025, home staging continues to be an essential strategy for maximizing return on investment (ROI) when selling a property. As the real estate market evolves, buyers are increasingly looking for homes that feel move-in ready, and staging plays a pivotal role in creating that desirable, “I have to have this home” look.
1. Effective Staging Enhances Emotional Connection and Buyer Engagement
Why it matters: In 2025, buyers are increasingly looking for homes that evoke an emotional connection, especially after spending more time in their current homes during the pandemic. Home staging creates an inviting, personalized atmosphere that allows potential buyers to imagine themselves living in the space. We believe that this emotional connection can drive higher offers, as buyers are more likely to pay a premium for a home that feels like “the one.” Many of our staged listings are being sold with multiple offers and above ask, due in part to the presentation both online and in person.
2. Maximizes the Home’s Full Potential
Why it matters: With so many buyers in 2025 expecting homes to meet certain lifestyle needs (e.g., remote workspaces, multi-functional rooms), staging helps reveal a home's potential beyond its current state. Stagers can turn underutilized spaces into functional, desirable areas—like transforming a small bedroom into a stylish office or showcasing a larger space as a versatile entertainment room a family or group of friends could enjoy for years to come. Buyers can better see how they would use the space, leading to higher perceived value.
3. Helps the Home Stand Out in a Competitive, Tech-Savvy Market
Why it matters: The 2025 market is more competitive than ever, with many buyers viewing homes first through online photos. Staging gives properties a polished, professional appearance that stands out. Thoughtful staging and stunning photos are essential for drawing in buyers from virtual tours and social media platforms, increasing the number of potential buyers who will want to view the home in person and possibly bid higher. More bids equals a potentially higher sale price, giving staging an even larger ROI to the seller.
4. Improves Online First Impressions and Virtual Viewing Experience
Why it matters: As virtual home tours and digital showings continue to be a major part of the buying process in 2025, high-quality staging can make all the difference. Buyers will continue to prioritize visually appealing listings that are well-staged both for in-person and online experiences.
5. Speeds Up the Sale and Reduces Market Time
Why it matters: In today’s fast-paced 2025 market, homebuyers expect to move quickly, and sellers want to avoid prolonged listing times. Homes that are staged sell faster due to their increased appeal. Studies show that staged homes can spend 73% less time on the market (RESA), which not only avoids carrying costs (like mortgage payments) but also prevents the property from becoming "stale" and losing value. A quicker sale often translates to higher prices, as homes that linger too long may need price reductions to attract buyers.
In Conclusion:
In 2025, home staging is more crucial than ever. It helps sellers stand out in a tech-driven, competitive market by ensuring that their home makes the best possible first impression both online and in-person, leading to faster sales and higher offers, ultimately maximizing their return on investment. Since 2011, Signature Staging has helped sellers achieve these goals. With an average DOM of 10 in 2024, and 95% of our 2025 staged listings sold or under contract, we have the proven knowledge and techniques to achieve a Successful Sale.